Kraft. | we exist to help brands touch hearts
A branding and design studio delivering emotionally driven and intellectually stimulating moments of WOW everyday and everywhere through insight and design.
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we exist to help brands touch hearts

Kraft Branding delivers emotionally driven and intellectually stimulating moments of WOW everyday and everywhere through insight and design. Our purpose is to help brands bring heart and soul to every consumer interaction. We identify what is the emotional need of a consumer and translate that insight into design forms such as logos, packaging, film, events, advertising, interior and exterior design, and digital content.

Kraft Branding delivers emotionally driven and intellectually stimulating moments of WOW everyday and everywhere through insight and design. Our purpose is to help brands bring heart and soul to every consumer interaction. We identify what is the emotional need of a consumer and translate that insight into design forms such as logos, packaging, film, events, advertising, interior and exterior design, and digital content.

a branding and design studio

A Branding and Design Studio

what we do

what we do

We take a consumer-centric approach to branding. We combine insight, design, and technology to enhance every single interaction that a consumer will have with your Brand that result in a healthier brand and increase market share.

We take a consumer-centric approach to branding. We combine insight, design, and technology to enhance every single interaction that a consumer will have with your Brand that result in a healthier Brand and increase market share.

brand execution

what we do

Our purpose is to provide superior interactions between you and the consumer. We don’t take the word “superior” lightly. It means we use the most talented film producers, copywriters, interior and exterior designers, structural packaging experts, musicians, UX designers, programmers and more from around the world to develop visual, audio and tactile moments of WOW everyday.

Client: Barco Escape/Paramount Pictures
Services: brand articulation, messaging, naming and logo development, global consumer research, social media strategy, web development, digital content

brand strategy

Discovering the Code
Understanding the cultural code of consumers and your brand’s DNA is an intricate exercise that is more than just a research readout. It is the combination of understanding the consumer’s unconscious, the brand’s history and future, the key emotional drivers and the archetypal role a Brand can play in the lives of consumers around the world.

Client: AT&T
Services: Consumer research, segment identification, digital strategy, social media content, mobile application development

brand identity

We believe translating Brand Essence into design is meant to elicit pre-defined emotional responses at every point of interaction. Everything about the identity from the font, color palettes, sounds, name, logo, icon, and features should be a direct representation of what your brand stands for. Our team does not only represent the best in the design world but students of human interaction.

Client: Evolve Biosystems
Services: brand essence and messaging, logo development, brand guidelines, packaging

brand communications

Our global creative teams are specialists in the creation of developing fully integrated advertising that help to enhance the brand experience as well as increase shareholder wealth. We have created some of the most memorable advertising and digital campaigns. From television ads to digital content to social media communications, we are committed to combining the most creative ideas with the latest in technology to produce meaningful communications.
Client: Abrazo Health Network
Services: research, brand essence, brand identity, digital content, social media activation, integrated communication

brand environments

Branding is more than just an advertisement or a logo. It's an experience. Our Exterior/Interior Design Group has created environments for hotels, restaurants, retail spaces and more. We build dynamic environments that capture the imagination of consumers worldwide. It's important for brands to build connections at every interaction. Our designers understand the importance of creating practical but magical moments in every environment we create for our clients.

Client: La Musa Hospitality Group
Services: brand identity, logo, social media advertising, traditional advertising, exterior and interior design, collateral

brand research

By utilizing traditional and disruptive research techniques from qualitative and quantitative research to film documentaries to digital diaries we understand the consumer psyche, and gain insight into the intersection of the practical and emotional reason why a consumer should engage with your Brand.

Client: Brookdale Senior Living
Services: brand articulation, segment identification and messaging, digital content

clients

We’ve been given the opportunity to work with some of the most well-known and soon to be well-known brands on the planet. We appreciate the trust and partnership that goes into creating great work. Here's a glance at a few of these brands.

news / blog

Focus Group Participants

Transforming Focus Group Participants to Co-Creators: Part One

Life in our modern world is under a constant barrage of stimulants, but we have continued to discover solutions that help us to focus on the task at hand. Fidget spinners are said to keep a child engaged in a class by occupying multiple parts of the child’s brain so it doesn’t wander. At Kraft Branding we understand the importance of fully engaging a person’s mind – both in the classroom as well as during qualitative research. Read more . . .

news / blog

Experiences versus Brand Marketing

Put the Experience back in Brand Experience!

There are too many conversations about brand marketing that do not include the customer journey. The things consumers remember and talk about with lasting admiration are the emotions they experience when engaging with a brand. Read more . . .

news / blog

The Articulation of Purpose

Too often, brands lose track of why they exist and how to effectively engage consumers in a way that leaves no misconception of what it represents. As we push technological boundaries to new places, we should understand the possibilities of making consumer aware of the “purpose” of the brand. Read more . . .

Evolve BioSystems names Kraft as Branding AOR

Evolve BioSystems, Inc. has hired Kraft Branding to brand the company’s Consumer and Hospital microbiome-based products to solve infant gut dysbiosis. The agency scope will also include consumer and physician research, logo identity, packaging, and brand architecture. Read more . . .

Tenet Healthcare

"Kraft Branding brought fresh and creative ideas to the table that blew us away. These ideas came from a strong strategic foundation, and we believe will not only lift our brand but also help us to increase revenue . . ." Read more . . .

Barco Escape’s 3 Screen, Panoramic Format

Kraft Branding was chosen as lead creative agency to market Paramount Pictures and Skydance's "Star Trek Beyond" in Barco Escape, the multi-screen, fully immersive theatrical format. Starting July 22nd when the film opened in theaters, fans discovered a new kind of Star Trek adventure available exclusively in Barco Escape, with select sequences of the new film created by J.J. Abrams' Bad Robot team to dramatically expand the universe across three screens. Read more . . .

Kraft - Executive Vice President of Engagement Selected

San Francisco, CA - Tami Brewer Williams has been named Executive Vice President of Engagement at Kraft Branding, a brand innovation firm based in San Francisco, California. Mrs. Williams will now expand her role to include overseeing client services as well as all of the Kraft offices in San Francisco, London, Mexico City and Panama City. She will also work with the founders on incubator projects. Read more . . .

the crew

General Inquiries: hello@kraftsf.com

New businesses: business@kraftsf.com

Phone: (415) 625-2942

general inquiries:
hello@kraftsf.com

new businesses:
business@kraftsf.com

phone:
415.625.2942




Whether you're a prospective client that is interested in our work or simply a Kraft fan, stop by and say hello!

Whether you're a prospective client that is interested in our work or simply a Kraft fan, stop by and say hello!

we exist to help brands touch hearts